The Joy in the Discomfort of Others

This project is by me, Rieke Reinink, and it was inspired by the sight of businesswomen trying to hurry between work and home in the rain or during a storm. For an outsider, this often creates an amusing spectacle. These impeccably dressed, confident women—who usually appear so composed and self-assured—are suddenly caught in an awkward, uncomfortable, or even slightly embarrassing situation. For the observer, this moment of vulnerability offers something refreshing, perhaps even joyful. It’s a lighthearted reminder that even the most poised individuals are not immune to life’s little inconveniences. My goal was to create a playful and entertaining project that is fun to look at and enjoyed.

The photos were taken on Borgartún in Reykjavik. I would like to thank my three models, Sigriður Langdal, Laura Hartmann, and Amalie Rybakova for their help with the photoshoot. I took the photos myself but had assistance from Marie Branche and I’m also grateful to Daine Francoiseau for keeping the models warm during the shoot.