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Skoða vefinn á Íslensku
ICELAND’S FIRST RECORD FACTORY SINCE 1982, PRESSED FROM SUGAR BEETS, NOT TOXIC PVC
Samhengi
25.04.25 – 12:15-13:00
Dynjandi, Skipholt 31, 105 Reykjavík
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Larry Jaffee, a visiting professor, journalist and author from the U.S., will deliver a guest lecture about “Thermal Beets Records,” Iceland’s first pressing plant since 1982. The world’s only geothermal-powered factory will make records from sugar beets instead of the standard PVC, which Greenpeace considers the most environmentally harmful plastic. This business idea came to Jaffee on an airplane October 2022 while listening to Icelandair’s in-flight entertainment after a European edition of Making Vinyl conference. In November 2024, Thermal Beets released its first plant-based record, A Taste of Iceland, a promotional sampler of nine Icelandic artists who performed at the 25th Iceland Airwaves festival.
Larry Jaffee is Co-Founder of Thermal Beets Records, which aims to set the bar globally for sustainable record manufacturing. Jaffee also co-founded and still serves as conference director of Making Vinyl, a B2B conference (established in 2017 in Detroit), celebrating the rebirth of global record manufacturing. A thought leader on vinyl’s resurgence, Larry authored the 2022 book Record Store Day: The Most Improbable Comeback of the 21st Century, which won a Best Research award from the Association of Record Sound Collections. A part-time academic for 20 years, Jaffee currently teaches a course called “Writing About Music” at St. John’s University in Queens. NYC. Jaffee has worked in the music industry since high school and while in college generated New York radio airplay that in 1979 helped lead to a contract with Elektra Records. But the album was shelved due to a label shakeup; it finally was released by an indie label in 2023. Some of Jaffee’s music writing is archived here.
